The 5th Annual RewardStyle Conference
RECAP OF DAY TWO OF THE #rSthecon
Day two started off with these adorable acai bowls topped with fresh fruit and hot coffee
waiting for us in the hallway outside the conference room. I was a bit intimated by all the
gorgeously stylish women arriving and chatting all around me. It was as if everyone some how all knew each other
and I was the new kid in class. Needless to say I was a bit overwhelmed, yikes!!
Next, we all took our seats in this large impressive conference hall.
The stage was adorned with 3 gigantic TV screens and 3 very modern white chairs.
I couldn’t help but be amazed and thankful that I was sitting amongst RewardStyle’s top 200 influencers!
The women all around me had their own unique style and were dressed to impress!
It seemed as if they were all eager to learn with their notebooks, pens and of course coffee and iPhones in hand. (Including me!)
The morning was full of helpful and useful knowledge given by a variety of speakers from RewardStyle
and a panel of three women from a quickly growing company Bumble. One of the key pieces of information they talked about was
the upward shift in mobile sales, up 30% from last year. Next, we learned that companies and brands are more interested
in collaborations with bloggers/influencers than ever before. There is a 300% increase in collaborations deals.
The brands usually get an 81% return on this type of advertising investment. They can track exactly where the sales
are coming from and whether the promotion is successful. They want the blogger to tell a story with their product
and weave it into their everyday life, making it easy for viewers/readers to relate. Finally, the speakers focused on
the fact that the blog is not dead! And this is evident due to the fact that brands want and require a blog post
as part of their collaboration agreement. They also strongly recommended to focus on your blog and
direct traffic to your blog, since that is the only thing you actually own.
Social media is ever changing and that shouldn’t be the main focus.
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Next, we had a lovely picnic lunch sponsored by Banana Republic at Shake Shack.
It was full of sunflowers and French fries! My favorite!